Most PrestaShop stores have analytics installed, but here’s the problem: having tracking and having tracking that actually improves your ROAS are two completely different things. I’ve audited hundreds of PrestaShop stores, and the ones with broken or incomplete analytics are leaving money on the table every single day. Last month, I worked with a store…
Category: eCommerce Tips (page 1 of 22)
Let’s be honest: running a PrestaShop store in 2026 without proper tracking is like trying to drive with your eyes closed. You might get somewhere, but you’ll probably crash along the way. I recently worked with a store owner who was spending thousands on ads but couldn’t figure out why their numbers never added up….
Table of Contents Introduction: Why Smart Upsells and Cross-Sells Matter Smart Product Pairing and Gifts With Purchase Timed Pop-ups and Promo Bars That Engage In Cart Recommendations and Checkout Upsells Loyalty Programs and Tiered Discounts A/B Testing Upsell Placements and Offers Measuring Lift: Tracking Average Order Value Frequently Asked Questions (FAQs) Conclusion: Turning Suggestions into…
Building an eCommerce store in 2025 is more than a domain, hosting, and a storefront. Many entrepreneurs get blindsided by hidden eCommerce store costs that erode margins: theme versus custom development tradeoffs, recurring plugin and license fees, conversion losses from poor UX and slow performance, international localisation, security and infrastructure needs, and the choice between…
Is your PrestaShop store taking too long to load? You’re not alone—and you might be losing sales every second it does. Online shoppers today expect instant experiences. If your store lags even by a second, potential customers may click away and never return. The good news? A slow PrestaShop store isn’t a dead-end—it’s fixable. In…
Looking to increase your PrestaShop sales without blowing your budget? This guide dives into high-impact, low-cost strategies—from conversion rate optimisation (CRO) and user behaviour analytics to product page tweaks and checkout improvements. Learn how to boost revenue with proven UX upgrades, essential PrestaShop modules, and smart SEO moves—without relying heavily on ads. Whether you’re a…
Artificial Intelligence (AI) is rapidly transforming the way online shoppers discover and interact with e-commerce stores. From AI-driven search engines to chat-based shopping assistants, your store’s content is no longer just being read by humans; powerful language models are processing it. This shift introduces a new challenge: How do you control what AI tools can…
Looking to start selling on Shopify quickly and confidently? Setting up your payment gateway is one of the most critical steps — and luckily, it doesn’t have to take long! In this guide, we’ll show you exactly how to set up Shopify Payments in under 15 minutes. We’ll explain why Shopify Payments is better than…
In today’s competitive e-commerce world, customers want more than just great products — they demand clarity and speed. One of the most powerful ways to boost conversions and earn customer trust in your PrestaShop store is by displaying real-time delivery estimates. This article explores everything you need to know about showing delivery estimates in PrestaShop,…
The wait is finally over! PrestaShop 9, the latest version of the powerful open-source eCommerce platform, has officially launched in 2025—and it brings with it a suite of robust features and performance enhancements designed to take online stores to the next level. Whether you’re a merchant looking to upgrade or a developer seeking more flexibility,…
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