Most PrestaShop stores have analytics installed, but here’s the problem: having tracking and having tracking that actually improves your ROAS are two completely different things. I’ve audited hundreds of PrestaShop stores, and the ones with broken or incomplete analytics are leaving money on the table every single day. Last month, I worked with a store…
Category: Prestashop 1.7 (page 1 of 21)
Let’s be honest: running a PrestaShop store in 2026 without proper tracking is like trying to drive with your eyes closed. You might get somewhere, but you’ll probably crash along the way. I recently worked with a store owner who was spending thousands on ads but couldn’t figure out why their numbers never added up….
Artificial Intelligence (AI) is rapidly transforming the way online shoppers discover and interact with e-commerce stores. From AI-driven search engines to chat-based shopping assistants, your store’s content is no longer just being read by humans; powerful language models are processing it. This shift introduces a new challenge: How do you control what AI tools can…
In today’s competitive e-commerce world, customers want more than just great products — they demand clarity and speed. One of the most powerful ways to boost conversions and earn customer trust in your PrestaShop store is by displaying real-time delivery estimates. This article explores everything you need to know about showing delivery estimates in PrestaShop,…
The wait is finally over! PrestaShop 9, the latest version of the powerful open-source eCommerce platform, has officially launched in 2025—and it brings with it a suite of robust features and performance enhancements designed to take online stores to the next level. Whether you’re a merchant looking to upgrade or a developer seeking more flexibility,…
When it comes to building a flexible, powerful, and scalable online store, PHP shopping cart systems continue to lead the way in 2025. Despite the rise of SaaS eCommerce builders and headless stacks, open-source PHP platforms remain a top choice for developers and business owners looking for more control, better customisation, and long-term cost-efficiency. So,…
Despite the rise of JavaScript-heavy stacks and serverless technologies, PHP continues to power a large portion of the e-commerce world in 2025, quietly and confidently. It’s not flashy. It doesn’t always make headlines. But it delivers, scales, and sells. At HiddenTechies, we work with a diverse range of clients who rely on PHP-based platforms, such…
(And How You Can Avoid Them Like a Pro) If you’ve ever tried installing PrestaShop, you already know—it’s not always fireworks in a good way. At HiddenTechies, we’ve worked on countless PrestaShop projects. While the platform is robust and flexible, the installation phase has given us more than a few “firecracker” moments—unexpected errors, silent freezes,…
Choosing the right template for your PrestaShop store is crucial for improving user experience, boosting conversions, and enhancing your store’s aesthetics. If you are looking for high-quality, free PrestaShop templates in 2025, you’re in the right place! At HiddenTechies, we provide some of the best free PrestaShop themes, designed for different industries and optimized for…
PrestaShop comes with a powerful hook system that allows developers to extend and customize functionalities without modifying core files. While PrestaShop provides a set of predefined hooks, sometimes you may need to create custom hooks for better flexibility and enhanced functionality. In this guide, we’ll explore how to create and use custom hooks in PrestaShop….
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