Email Marketing is the effective marketing channel across all. Over the years, there has been an evolution in the world of marketing. So far, trading and selling have depended majorly on communication to push products faster. The art of persuasion has been exploited heavily in all eras of marketing, and the same can be said of our era of social marketing. We depend on connection and interaction to sell goods, and what’s the easiest way to connect today? Right, the internet.

In today’s marketing scene, there’s no method of reaching out to clients that’s more profitable than email marketing. It has been around for decades, and yet, it still remains the most effective strategy to use. But that’s only when it’s done properly, of course. You cannot just hire college essay writing service to draft emails for you without utilizing proper tools and expecting to get instant returns.

With the right tools, email marketing is as profitable as striking a gold mine.

Email Marketing Statistics

Currently, 50% of the world’s population use emails, which is 3.9 billion people in total. This just goes to show that email marketing is a profitable venture. In fact, for every $1 you invest in email marketing, you get a $42 return of investment.

According to Hubspot, there has been an increase in email engagements, as reported by 78% of email marketers. These figures prove that email marketing remains a king in the social marketing era. It’s also the best way to market your wares and keep costs down.One of the key challenges to email marketers, however, is writing a great email that looks engaging. Sure, you could always hire an essay writer to put good words together. However, if you don’t want to go down the outsourcing path, you would need to use a lot of efficient email marketing tools for writing and optimizing your email.

We’ve taken the liberty of compiling a list of the best email marketing software and tools in the market for your perusal while taking into account a lot of factors. These factors include but are not limited to high deliverability, email marketing automation, adding bulk contacts, etc. All these factors are essential for increasing your ROI and making the process less time-consuming for you. Note that while there are free email marketing tools, the tools listed here are either only partially free or entirely fee-based. So, without further ado, let’s get down to our list.

Sendinblue

Inarguably one of the top email marketing services in the world, this software is a beginner-friendly software and offers its users a free trial. It allows you to send up to 300 emails per day for free. However, each free email you send out will have the Sendinblue logo on it.

The free plan also allows users to store an unlimited number of contacts. However, if you really want to nail email marketing, that’s where the paid plans come in. Luckily, Sendinblue offers up to three paid plans. Here are the pricing plans available for this tool:

Lite

This plan starts at 25 dollars per month and is a huge upgrade on the free plan. It has no daily email sending limit and allows you to send up to 100,000 letters at once. There’s also email support, and for an extra charge, you can see statistics of your email conversions and remove the brand’s logo from your messages .

Premium

This plan goes for $65 and the benefits of opting for it are immense. Using this plan, you can send up to 1 million emails at once while it also supports marketing automation. You can likewise speak to customer support on the telephone if you have any technical issues.

The Premium plan also has multi-user access, making it easy for you and other people to use it at once.

Enterprise

Just the way clubs have VIP sections, Sendinblue has a VIP plan known as the Enterprise plan. This one was specifically created for users who would need to send over 350,000 emails per month. As such, if you run a huge organization or company, this will be the perfect subscription plan for you.

For starters, this plan comes with a dedicated account manager to help you through every stage of the setup process. Whether you’re a pro email marketer or not, you probably already know that setting up a new email platform can be tricky. However, with this plan, you’d never have to worry about calling Customer Support to help you rectify a technical issue by 2am.
On the downside, if you prefer fixed prices, you may not exactly be a huge fan of the Enterprise plan since it is custom made. There’s no exact fixed price for this plan. Rather, the tool’s creator would give you a price quotation for it.

Related Read:  How to Add Search Terms in Magento 2

This subscription plan comes with a wide range of benefits that make it so appealing to users. For instance, when adding contacts to your mailing list, you don’t necessarily have to go through the long route of adding each contact individually. Instead, you could add the contacts through a file or by copying and pasting them directly.

Convertkit

If you’re looking for an affordable and easy-to-use email software, then Convertkit is the one for you. Most bloggers and content creators swear by this tool thanks to its pricing and design model.
Wondering why this tool is so popular in the blogging community? It’s simple. Most email service providers charge users according to the size of their email list.

However, Convertkit is pretty much like the odd pea in a pod. It charges users based on the number of unique subscribers.

As a blogger, you’ve probably come across readers who would subscribe to your mailing list up to ten times through multiple sign-up forms. In this case, Convertkit would not double count or charge an extra amount for the multiple sign-ups. Your fee only increases when an entirely new subscriber enters the scene.

For users who already have over a thousand subscribers, Convertkit offers two plans they can choose from. These include:

Creator

The first thing to note about the Creator plan is that it lets you manage an unlimited number of subscribers. However, that’s not all there is to this plan.

It also lets you send broadcast emails and create as many landing pages as you want. As such, it’s the perfect plan for huge organizations and bloggers who want to reach out to a wide range of subscribers.

However, there’s a slight catch. Since it’s a basic plan, the Creator plan doesn’t support automation. Users who want to send out broadcast emails or create sales funnels would have to do it manually.

Creator Pro

Like you’ve probably guessed, the Creator Pro plan is an advanced version of the Creator plan. It comes with several extra features that make it worth the added price.

For starters, it lets users send emails to their custom Facebook audience. If you have a sizable community on your Facebook page or profile, you can easily reach out to them with this plan.
It also comes with a newsletter referral system and advanced reporting.

Mailchimp

You’ve most likely heard about Mailchimp before. Apart from its charming design aesthetics, one reason why Mailchimp is so popular is that it is targeted at beginners.
It comes with built-in step-by-step guides that make it so user-friendly that even a chimp could use it. To encourage variety, this tool comes with up to four packages that users can choose from. These include:

Free

Who doesn’t love freebies? MailChimp understands that not everyone is ready to fork out money each month just so they could reach out to their audience. As such, this tool comes with a free but slightly limited plan.

The Free plan gives you access to single-step email automation and a wide range of other features. Users can also reach out to two thousand contacts for free.

However, this plan is limited to only 10,000 emails a month. If you exceed this limit, you’d have to purchase a monthly plan instead.

Essentials

If you’re looking to reach out to over 2000 contacts, then this plan will be more suitable for you. The Essentials plan is one of the cheapest subscription plans available and comes with extra juicy benefits.

For starters, you can get access to all Mailchimp’s email templates. You will also get email support to help you get through any technical difficulties.

The maximum number of contacts for this plan is 50,000 contacts with a limit of 500,000 emails per month.

Related Read:  How to Configure Price Navigation in Magento 2

Standard

Starting at $14, you can have up to 100,000 contacts here. It comes with all the features in the Essentials plan and extra benefits. The Standard plan offers custom templates and send-time optimization to users. With send-time optimization, subscribers can receive the emails at the right time, even when they live in different countries.

Premium

Starting from $299 per month, the Premium plan is one of the costliest ones that Mailchimp has to offer. It supports over 200,000 contacts with cutting-edge features.

With this plan, Mailchimp users can enjoy advanced segmentation options, which lets you create segmentations based on user behavior such as demographics and purchase history. One perk of using Mailchimp is that it offers users a smooth and seamless experience. Regardless of the plan you go for, you’d definitely get your money’s worth.

Constant Contact

For the past 20 years, Constant Contact has been one of the leading names in the email marketing community. That’s because this email platform is very easy to use. It also comes with a lot of features and is relatively cheap.

For users who would prefer to try out a service before paying, it has a 60 days free trial period in the framework of which you can test the features and see how effective the software is for your business. This email service tool has two plans which include:

Email Plan

The features that come with this plan are pretty much extended for users who need to send piles of emails at once. For just $20, you get an efficient email service plan with the following features: automated email, unlimited email sending, and customizable templates.

Email Plus Plan

Pegged at $45, the Email Plus plan is considerably more expensive than the basic Email plan. However, it’s definitely worth every penny spent.

With this plan, you get to enjoy customizable pop-up forms, dynamic content, and a wide range of other perks.

Another lovable feature of Constant Contact is that it can be used to build emails from scratch, using its dynamic drag and drop editor. You can also import your contacts using a copy and paste feature or by opting for third-party apps such as Gmail and Outlook.

Drip

This email marketing tool is an ideal fit if you have several audiences and need to segment your email lists. Unlike other email service providers, Drip doesn’t come with several pricing plans. This means that when you pay the fixed $49 charge, you get access to all its features with no limitations.

On the downside, Drip does not have a mobile app. However, it’s very compatible with mobile browsers. What makes Drip special, however, is its automated email marketing tools and smart segmenting system which enables you to directly target a specific market with your emails.

Drip also helps to track users’ email revenue, making sure you know how much you make from each email campaign.

Conclusion

In the world of email marketing, you have to constantly compete for the attention of your contacts to get sales. Just as it would be ill-advised for a soldier to go to war without his guns, the same can be said about email marketers who try to compete without the right tools.

As such, we’ve outlined the best five tools for any email marketer who wants to stay on top of the competition. Even though there are tons of email marketing tools out there, these five are the cream of the crop, so don’t hesitate to use any. Best email marketing templates to jump start your marketing.

Related Posts: