Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. This service helps store owners to boost sales, find more customers, improve their business.
Here are some benefits of using Google Analytics with eCommerce store.
- Able to find out how your visitors locate your website.
- Identify which pages and links your visitors click the most.
- Visitor segmentation.
- It’s completely free
- Product Performance
- Sales Performance
- Conversion rate
and many more!!
A large number of Magento 2 store owners do not utilize all the wonderful eCommerce features that come built-in with Google Analytics. These features include eCommerce tracking, conversion and goal related tracking, demographics, visitor segmentation. All of them can help a store owners to truly understand their market.
Track your visitors and your sales with Magento 2 and Google Analytics
Log into your Magento 2 Admin Area and navigate to Stores -> Settings -> Configuration -> Sales -> Google API -> Google Analytics. Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in the Account number field and click on the Save Config button.
Perfect. The Google Analytics code is added to your Magento 2 store.