Enrichment from every source at once.
Clay queries dozens of data providers in sequence until it finds what it needs\, then lets its AI agent research anything the databases missed by reading the web.
That waterfall approach produces much higher match rates than any single provider\, which is why modern GTM teams build their prospecting on it. It is powerful and genuinely complex — expect to invest real time learning it\, and watch credit consumption closely.
Quick Information
Platform
Web
Pricing
Free + Paid (from $167/mo)
API
Available
Category
Sales
Pros and Cons
Pros
- Waterfall enrichment across many providers
- AI agent researches what databases miss
- Free plan with unlimited seats
- Connects to the whole GTM stack
- Very high match rates
Cons
- Steep learning curve
- Credits consumed fast when experimenting
- Expensive once you scale
- Requires an operations mindset