Creative production and media buying as one system.
Smartly automates social advertising end to end — generating creative variants from templates and product feeds\, then managing bidding and budget across Meta\, TikTok\, Pinterest and Snap.
Joining creative to buying is the point: most platforms optimise spend against creative someone else made\, which limits how much can improve. Feed-driven generation makes it strong for large ecommerce catalogues. Enterprise pricing\, quoted.
Quick Information
Platform
Web
Pricing
Custom (percentage of ad spend)
API
Available
Category
Marketing
Pros and Cons
Pros
- Creative and media buying unified
- Feed-driven creative at catalogue scale
- Covers all major social platforms
- Strong automation rules
- Used by large advertisers
Cons
- Enterprise pricing tied to ad spend
- Not viable for small budgets
- Implementation is a project
- Requires disciplined creative templates