There’s no doubt that SEO is the 5th most remarkable tool for eCommerce acquisition and retention. SEO attracts customers to your eCommerce businesses just like ants to sugar and candies. But, what if SEO is not working well for your eCommerce business? What if you are making mistakes that are negatively affecting your eCommerce business?
Maybe you are far from reality or just struggling to keep up with the latest SEO updates. After all, SEO is steadily changing.
It’s time to stop worrying as this blog has got you all in favour and will briefly explain the 10 SEO mistakes you are making on your eCommerce website.
So, what is keeping your success away?
1. NEGLECTING AUDIENCE IN KEYWORD RESEARCH
Ecommerce businesses put in a lot of time fixating keywords related to their products but unfortunately they forget to concentrate on keywords that their audience is looking for. Basically, many eCommerce businesses do not understand the value of keyword replacement.
The competition is driving marketers crazy and you just cannot take a chance when it comes to the success of your business. Your keywords should only be based on the questions that your audience might think while searching online.
One of the clear eCommerce keyword examples are:
- Organic Body Wash for Kids
- Sea Blue Men’s Hiking Backpack
- Left Handed Men’s Golf Clubs
2. SPAMMING OWN CONTENT FOR HIGHER RANKINGS
Since 1990s spamdexing is one of the biggest mistakes search engine marketers are making. Through constant changes in Google Algorithms has fought quite well against spamming content but still it continues on a marginal level.
Spamming your H1, H2, meta tags or product descriptions can badly damage your website ranking instead of boosting up. This is unsatisfactory for the user experience and it also hikes up the website bounce rate. To get the best results, you must focus on creating original content that is apt for your store. The keywords must go naturally into the content.
3. NO UNIQUE CONTENT ACROSS THE SITE
Another SEO mistake executed by the eCommerce stores is duplicated content over the website. And for your information, Google hates duplicacy as it leads the way to low-grade user experience. It ruins useful resources of Google by imposing it to drag and list similar content multiple times.
You just cannot give Google any ground to judge your premeditated duplicated content. All you can do is stay away from your repeated boilerplate texts across the internet. If in any case, you need to store duplicate content, just apply 301 redirects or no-index controls to be on the safer side.
4. BUILDING WEBSITE WITH COMPLICATED NAVIGATION
There is no use of having a flashy and exciting website if your customers are unable to use it. Complicated navigation can lead to frustration and loss of sales whereas easy navigation makes things go easy and smooth.
Let’s consider Amazon, it might not be the best-looking website in the world but its easy navigation will take wherever you want within a few seconds.
Navigation is important in terms of giving a clear direction to your customers and simplifying their search. Also, Forrester Research says, 50% chance of sales is gone if viewers are unable to find the right information. And that’s almost half of the people probably leaving without making a sale from your website.
5. WEBSITE TAKING MINUTES TO LOAD
Nothing is more frustrating than a slow website that takes minutes to load. Yet, another mistake eCommerce businesses make while building their store online. Cool graphics and other flashy elements are few reasons that lead to a slower site which downgrade your ranking’s level.
A study conducted by Strangeloop says, top websites take almost 10 seconds to load and 40% of viewers leave the website if it takes more than 3 seconds to load. There are several tools available on the internet that offers free advice and tips to improve the website’s speed.
6. SHORT OF PRODUCT REVIEWS
Product reviews are one of the most effective forms to do SEO. Research says, 87% of online shoppers rely on product reviews than word-to-mouth and 61% of customers prefer to spend more if reviews are available on the site to make a purchasing decision.
Reviews not only boost up your search engine ranking but also produces fresh and free content, that’s what Google likes. To stay in good books, you must include a product review option on your site and assist customers to share their views on the product they have recently bought from your site.
7. USING INCORRECT URLs
You might not take the URLs seriously but they have a huge impact on your eCommerce website. Consumers are more likely to be interested in your web page if they see the name of the product right in the site address. This is the reason why it is essential in SEO to include “speaking” URLs on your website.
Here’s an example,
You must have seen a lot of pages mentioning non-descriptive URLs that are just meaningless to the people
Like, abcdefgh.com/product/2783940
But, how it should be like, abcdefgh.com/women-sneakers-white
8. IGNORING SEARCH LANGUAGE (HTML)
Google Bots read HTML when they crawl your website. This is why your images are required to support some HTML (an ALT tag) connected with them so that Google can easily define it. And all of your images must include suitable and legitimate ALT tags.
You might come through a ton of features that might make your website look fancy and refreshing but what’s the use if Google is unable to read? If you get too much into it, your website might go through some serious problems.
9. LACKS INTERNAL LINKING
Google loves to see the content that links back to the other valuable content which is quite useful for the eCommerce sellers. Like many quality blogs include internal links to other excellent content pieces. And let’s not forget that your content needs links before it can rank.
What do you think the main purpose of Internal Linking could be?
- Sort Out Website Navigation
- Specify the construction and hierarchy of a website
- Share out the page authority all over the site
- Distribute the Ranking Power
Internal Linking has a basic theory that builds up the overall search-optimized worth of the site. It gives a clear path to the users and creates a huge web of related pages and posts.
10. ZERO SECURITY ENCRYPTION
The last SEO mistake that a huge number of eCommerce sellers make is security encryption. Data Encryption plays a very major role when you run an eCommerce business. It ensures customers that their most confidential information is secure and also keep your site away from the hackers.
According to SSL Labs, 32.6% of websites lack security encryption and on the other hand, 90% of users spend their time browsing on chrome with HTTP pages.
So, do you realise the importance of security encryption now?
Google likes only accurate and secure results and that is why using HTTPs or having the SSL certificate will keep you in the good books in addition to a boost to your website ranking. You can even browse SSL certificates on the internet that are available for free to encrypt your website.
At last, just go ahead avoiding these TEN SEO MISTAKES and stay up to date. The list is not ending but if you want to discuss more over the topic then leave your queries below. We would love to help!!
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May 5, 2020 at 2:05 pm
Hello Team! Thanks for this amazing insight.