As December month reaches, people start planning for their holiday season. This means it could be more profitable for your website as it offers an excellent opportunity to end the year with a strong online presence. Have you Make Your Website Ready for Holidays Season?

A research firm Deloitte expects that online holiday sales in 2020 will increase to 25%-35% and reach $182-$196 billion in November, December and January.

Hence, this is a precious time of year for boosting revenue and putting overall business profit over the rank. In the short-term, it concludes that the holiday season offers a great opportunity for every business owner to end your year with a continuously growing online presence.

As more and more customers are turning to buying things online through desktops, laptops, tablets, and mobile devices, it’s really important now to ready your website for this season accordingly. From a website designing to run an SEO campaign, consider every small inch of factor to deliver a pleasant user experience and attract more visitors during this holiday season. In addition, doing an SEO audit, mentioning holiday relevant content, working on design structure, and adding festive related information is a better option to give your business a new turn during this season.

Furthermore, you also must be aware of simple tricks and techniques to stand out among the competitors.

But how are all these things possible?

In this article, we share some useful tips that help you in preparing your website for this holiday season to achieve long-run success.

Tips to Make Your Website Ready for Holidays Season

1. Post-Holiday Related Content

One of the most powerful ways to stand among the leaders is to provide holiday-themed content. Give ideas and advice to your customers about holiday seasons like – what they’ve to do, where to go for Christmas, which place is better for shopping, and many more. The more information you mentioned about this festive season, the more likely they’ll get a solution to their problems. Writing high-quality, informative, relevant, and unique content means you’re convincing people to buy more from your website. In order to boost your content visibility and provide great exposure to your brand, don’t forget to sprinkle some holiday-themed keywords into the content.

2. Insert Relevant Holiday Keywords

How do you approach SEO during the holiday season? This is a relevant question you must ask yourself while preparing your site for the holiday season.

Well, it’s essential to insert some relevant holiday SEO keywords in your content and descriptions. This will allow Google bots to show up your site in search results when a holiday shopper is looking for products or services. Target phrases also play a big role in capturing holiday shoppers. So, add the following phrases as your keywords in content:

  • Holiday 2020
  • Christmas Sales
  • Christmas Discount Coupon
  • Holiday Shopping 2020
  • Freebies/Gifts
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For example, if you have a target keyword “Men Shoes”, you can structure it along with your searched holiday SEO keywords – “Men shoes Holiday 2020” or “Men shoes Christmas Sales”.

So, targeting such keywords will make your products and services trendy for the year. But, before that, you need to determine what types of products are on-the-track during this holiday season. It’ll help you to get the most for your efforts.

3. Organize Holiday Promotions

Running promotions is another effective way to drive traffic and generate a higher conversion rate. While organizing promotions, make sure you have a full-proof solid plan.  In this, you need to plan-out – Which products and services will you offer on discount prices and What offers do you need to mention on your services?

Furthermore, you can also run special offers. These offers depend on the type of product/service, prices, and buying behavior of your customers along with demographics. Post these offers like – “Buy One Get Second Free”, “Great Discount on Future Purchases” or “Save More on a Certain Number of Purchases”. Check out our Holiday Seasons Sale for 2020.

4. Make Your Branding More Festive

A generic decoration on a website that is aligned with your business mission, vision and overall brand will encourage people to buy more from you. Therefore, it’s recommended that spruce up your homepage with some holiday decor by adding festive colors and font styles with subtle backgrounds, wintry or holiday-themed pictures, or banners with popular holiday cheers. Inserting such visual appeal to your online store’s homepage will easily catch attention and draw the eye. Ensure that your affordable holiday deals have a clear call-to-action button along with compelling content and much more.

5. Offer Holiday Coupons and Freebies

Capturing more sales during this festive season require something more. It means you have to offer something for free to your customers or provide your most trendy products at a discounted price. The more you focus on this strategy, the more likely customers will take interest in attaching with your business. When shoppers are trying to buy anything, you can add a pop-up to promote a freebie as an incentive. It may cost you less or zero but it is a great opportunity to attract more shoppers. For example, offering holiday cards, gift cards, free gift wrapping, and discounts on the next purchase will enable the shoppers to become loyal to your business.

6. Optimize your Website for Mobile Devices

More and more customers are using smartphones and other mobile devices to purchase products online. Online shoppers can take advantage of this opportunity and modify their websites as mobile-friendly during this holiday season. Those online shoppers who are chained to mobile devices, smartphones, and other devices can provide an easy check out service during this stressful holiday season. Hence, developing a simple and functional theme will allow users to increase their potential customer base by making use of responsive designs. Through this, your website can perfectly accommodate both smartphones and tablets.

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7. Think About Website Loading Time

Maybe you update your website with the latest high-resolution graphics? But forget to consider its performance. Longer loading time can frustrate your shoppers and may enable them to leave your site and choose another one. Of course, no one wants to fall into such a situation!

Therefore, before running holiday campaigns, ask your technical team to run tests and determine the speed of each page. If it’s too long, you can change it by reducing large images, eliminating complex coding scripts, and minimizing HTML and CSS code. All this will help the website to run and perform better. For more improvement in loading speed, you can opt for better cloud solutions for a web hosting server.

High website loading speed has a positive effect on conversion and sales on the website and increases trust. Search engines reward fast sites when ranking in SERPs and pessimize slow sites. Furthermore, your site becomes accessible and easy to use for users of mobile devices such as smartphones and tablets.

Wrapping Up!

Managing your presence during the holiday season is a tough task, even if you have a strong market presence. This has happened due to customer demand and competition.

All you can do in this case is to keep yourself up-to-date with the latest market trends and prepare yourself in advance. These are some above-mentioned tips and tricks that’ll more likely take your business to the next level before the end of the year. With a little effort and a well-versed approach, you prepare your website to celebrate the New Year along with new sales and loyal customers.

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