SEO for eCommerce is highly specific since you need to make your store visible for search engines, reach out to potential customers, and convince them to buy at the same time.
However, there are a lot of tools and writing tips to do it right. We are going to share them in our article, so here are eCommerce-specific SEO ideas and best practices to promote your store online while keeping the perfect balance between technical SEO specifics, the demand of your audience, and the selling potential of your copy.
Optimize Your Products Descriptions
So, the first thing you should start with is to optimize your product descriptions. Here is how to do it right.
- Pick up a good and come up with a list of the related searches. You may use Google Keywords Planner, Uber Suggest, or any other tool to make a list of the search queries users use while looking for this good online.
- Next, you should choose six of the most relevant keywords. Perfectly, two of them should be frequently used, two – of a medium frequency, and two remained of low-frequency usage. This difference in the keywords frequency usage is needed to show Google’s crawls that your product page may match the general and the specific search as well.
- Then, proceed to product description creation. It shouldn’t be long but it should be concise. Perfectly, your product description should take up to 400 words and answer the main questions of the users. Distribute your keywords across your content equally to facilitate the work of the search engine.
- Make your product description able to sell the good but don’t overdo it with it. To make your description generate conversation, you should be focused on the benefits and emotions first. Surely, it should have a list of features, however, it is better to create a separate section for features and focus on benefits on the most visible part of the webpage.
- There is no point in creating a call-to-action for each good you have, but surely, there should be a motivating button instead!
Hint! Make sure to check how well your button works. To do it, come up with A/B testing changing the button colors and text, and then, compare the results.
Take Local Search Into Account
46% of all Internet searches are searching for local businesses. So, you should necessarily take the local search into account while creating content for your eCommerce store. If you provide services or deliver goods in one location, this task will not be so difficult.
The only thing you need to do is to add your location to some of your keywords (better those of high and medium frequency usage) thereby making long-tailed keywords. Distribute them across your text equally. Also, don’t forget about search queries “near me”, “on-demand”, “with delivery”.
P.S. Even if your eCommerce store delivers goods across the globe, it makes sense to spend some time on local search optimization to make your store better visible from the specific locations you want to target.
Additional tip! A great share of local searches comes from mobile. Pay great attention to the mobile optimization of your eCommerce store to get better results from local and voice search.
Make Your Content Voice-Search Oriented
“SEO writing is a skill that comes with experience. The trick is that you should constantly look for ways to satisfy both parties – the search engine and the user.
To date, voice search is just the way to satisfy the user’s request and promote your eCommerce store better. So, what are the specifics? As the name implies, using voice search, the potential customer performs the search query using their voice either right in the browser or with the help of virtual assistance. The way they make their queries differs, and the queries themselves differ too. Let’s compare.
- The example of typed search – order Mexican food Atlanta
- The example of voice search – Where to order Mexican food in Atlanta?
The difference is obvious. So, you should use the question-based keywords and headings in your content to make your webpage voice search optimized. And here is one more important thing you should know. The usual keywords research tools that we have already mentioned are not always suitable for voice search keywords research. To find out what and how people are asking about, you may use the Answer the Public tool.
Hint! The voice search queries look most organically on the main page, Contact Us, and About us pages while look overselling on product description pages.
And one more pro tip! To get better discovered by voice and local search, get Registered in Google My Business and Google Shopping.
Make Sure Your Metatags Work Well
Meta Tags are also important for your SEO promotion. What’s more, you should make them catchy and optimized at the same time for each of the pages you have while staying within the characters’ limits.
- The limit for meta title is 50-55 characters and it should contain the primary keyword you are using on the page
- The limit for a meta description is 150-155 characters and it should contain the secondary keywords you are using on the page
However, the most important question is how to make them catchy? There is no universal recipe, but you may try to put yourself in the shoes of your potential customers, plus use some marketing tricks like discounts, urgency, special offers, and others.
SEO writing for eCommerce is not as difficult as it may seem at the first glance. What’s more, there are a lot of tools that will help you with boosting your SEO efforts. For example, with the help of Google My Business, you will be better discovered according to the local and/or voice search query, while Google Ads allows you to attract a lot of live traffic to your website and improve behavioral factors. Surely, you should analyze your SEO results and stay reasonably critical about your copy. Here, the key to success is to be technical and creative at the same time.
Dominic Beaulieu is an expert writer who specializes in creating various training and professional upgrade courses, materials and manuals. He mainly writes on development, digital marketing, design, business strategies, etc. This breadth of specialization allows him to write expert columns on the most pressing topics in today’s society and creating writing reviews in Writing Judge.