Data privacy has become a major point of content in the eyes of eCommerce customers. In the wake of global data privacy incidents such as Cambridge Analytica, people have become warrior of who they trust their data with.
Importance of Writing GDPR-Compliant Policy for Ecommerce
To better understand how to write a GDPR policy for eCommerce, let’s discuss what GDPR is actually about. The General Data Protection Regulation 2016/679 serves to make people informed about how their data is used.
Given the free reign of most social media platforms such as Facebook and Twitter, such a regulation was inevitable sooner or later. While it primarily applies to EU citizens, eCommerce owners worldwide are required to abide by its protocols if they want to operate in EU countries.
Jenifer Abernathy, Legal Advisor and Writer, said: “You want your customers to trust you if you are to have any chance of building brand loyalty. Writing GDPR and its equivalents into your business policy document is a show of good faith from you to customers around the world.”
From the business perspective, you stand to gain important long-term benefits by implementing GDPR:
- Better data management and security pipeline
- Increased public trust and customer confidence
- Alignment with contemporary data privacy regulations
- More informed decision-making and marketing
Writing GDPR for Ecommerce
The Principles of GDPR
- Lawful, fair, and transparent data management
- Purposeful limitation of data handling
- Minimal data requirement
- Accuracy in the policy application
- Data storage limitation
- Data handling integrity and security
- Accountability for GDPR implementation
Define your Data Management Process
- What types of data do you collect from your customers, and to what purpose?
- How long do you store the data for and to what purpose?
- Who has access to user data? (Third-party marketers, B2B network, or only your company)
Outline the Customer’s Rights
The key component of GDPR is to provide your customers with the right to stay informed about their data. As such, you should be prepared to provide customers with their data stored on your servers at a moment’s notice. The standard customer’s rights, as outlined by the GDPR, are as follow:
- Right to be informed of personal data use
- Right of access to personal data
- Right to rectify personal data
- Right to erase personal data
- Right to restrict personal data processing
- Right to personal data portability
- Right to object to automated profiling
While this may seem like too much transparency, it’s important to think about the customer’s perspective on the matter. Companies often collect data which is completely unrelated to the purchase a customer engages in on the website.
Even simple eCommerce interactions such as product page browsing or account registration for later use can be abused by the company. If you are committed to writing GDPR into your eCommerce policy, make sure to clearly outline the customer’s rights in your document.
Keep your Wording Concise & Transparent
Speaking of transparency, it’s easy to get too technical and make your wording complicated for everyday eCommerce customers. This goes contrary to what GDPR is all about, so you should ensure that your GDPR-compliant policy is as easy to understand as possible.
This can be done in several ways, not the least of which is to keep your sentences short, actionable, and formatted into short paragraphs. You can use bullet points and numbered lists liberally to facilitate skimming.
We live in an age where government regulations such as CCPA and GDPR require us to rethink the ways in which we treat user data. This is not inherently bad for eCommerce platforms since standardized, centralized data management systems can make life easier in the long run.
Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a contributing writer at Subjecto