One of the things many business owners want to do when trying to attract a new customer is to create a personal connection. By many, this is considered the best way to make someone interested in buying their products and then stay loyal to their brand. Storytelling is a great way to achieve exactly that and increase your ecommerce sales easily and effectively.
Through storytelling, an eCommerce business can evolve from simply selling products online to a unique experience for the customer. The best way to achieve that is by using the right tactics to engage and interest each visitor. In order to help you achieve that, here are some simple yet effective tips to help you achieve that.
1. Share your brand’s story
The way your brand started can be a great thing to share with your customers. Behind every business, there is a story worth telling. Whether this was your dream for many years or it started as a side job, the story will interest everyone that follows you. This will make for a great opportunity to share a more personal side of your business.
These types of stories always interest customers as they want to know more about the story behind the products they buy. The only rule you need to follow is to stay truthful and don’t include any lies to try and make the story more dramatic. Staying true to your past will help you build a future for your brand based on the trust of your supporters.
Sharing your backstory will play an important role in building your brand’s identity. The more open and honest your business appears to people, the easier they will trust you with making a purchase. Therefore, you should see sharing more personal information about your company as a way to become more trustworthy. Sharing the story of how it all started can help you achieve that.
2. Use social media to your advantage
Social media platforms offer you the easiest way to share anything you want with your followers at the push of a button. Depending on what type of content you are more comfortable with creating, you can use social media in different ways. Most eCommerce stores tend to choose Instagram to share their posts as it is mainly based on audiovisual content. This will help you promote your products with more ease.
On the same note, platforms such as Twitter and Facebook can help you share a bigger amount of text along with your visual content. Using more than one platform is necessary if you want to reach out to as many people as possible.
Social media allows people to be more honest and open about the things they write. Promoting your brand’s story or pictures of daily life in your business can help your followers feel more connected to your business. This will help you form a better bond with your followers and allow them to put their trust in your products.
3. Promote storytelling in your blogs
Having a blog is a great idea for any eCommerce business that wants to share more than what the captions on social media allow them. As a part of your website, your blog can help your business grow and evolve in many ways.
First and foremost, it can help you share weekly blog posts about new products you are creating. While social media can help you share pictures, writing down about your experience creating new products is always interesting. In addition, it is much more personal and will show your customers the care you put into giving your vision life.
A blog can create a very powerful bond between you and your followers. You can even offer the opportunity to some of your customers to write for your blog and share their experience. This goes beyond the concept of customer reviews as it shares a more personal story which other potential customers can have access to.
4. Proofread and edit your written content
One of the things many companies forget when it comes to storytelling is proofreading and editing. While writing can be fun and enjoyable, many dismiss the importance of a well-written piece of text. This can pose a problem, as many eCommerce stores that are not trustworthy tend to have many errors in the content they share.
The good thing is that there are plenty of professional writing tools and services to choose from. Tools such as Grammarly and Hemmingway editor can help you edit your written content easily and for free. These tools require you to do a lot of work, though. If you need a more carefree experience, working with a professional writing service that will do the edits for you is your best option.
Angela Baker, a professional writer and editor, says that “Picking the best paper writing website or service is not an easy task. It is a good idea to try different tools and services and pick the best one for your needs”. Based on that, it is a good idea to go through a paper writing service review list and pick the right one for your company’s needs.
5. Introduce your team to the world
Many companies from all over the world use social media as a means to introduce their teams to the world. When it comes to storytelling, you want to appeal to people’s emotions. The best way to do that is by sharing personal stories and experiences with them.
Through your stories on individual posts on your social media pages, you can start introducing the people that work in your business. Whether they work in customer support or the production line, letting them share their experience is crucial. This gives your followers an inside look and promotes the transparency and trustworthiness of your business.
A good idea you can try is to allow one team member to run your Instagram account for a week at a time. In that week, they can share personal stories about their experience working for your business. They can show things such as their office, their relationships with their coworkers, and their responsibilities. All these will create a more personal bond between your business and your audience.
Grow your eCommerce store effectively
Through all the ways available to start building your business, storytelling is very effective when it comes to increasing your sales. By saying the right words, you will be able to grow a relationship with your customers. This will motivate them to stay loyal to your brand and come back for another purchase.
When used correctly, storytelling can be a powerful tool that can help your business to grow quickly. The tips mentioned in the article will help you achieve your goal effectively and achieve your business goals. Even if you have no experience in storytelling, Which of these tips do you believe will help your eCommerce business grow through storytelling?
Erica Sunarjo is a professional writer and editor specializing in providing accurate dissertation writing services reviews. She has a strong passion for helping her audience achieve their business goals and learn how to better manage their online businesses. In her spare time, Erica loves to listen to audiobooks and spend time with her friends.