Ecommerce has been one of the few industries (alongside pharma) that kept rising even during the COVID-19 pandemic.
According to a UNCTAD report, the Ecommerce industry has risen to $26.7 trillion due to COVID-19.
This global surge is due to lockdowns and the complete reliance of people on ecommerce businesses.
With new variants coming in, the pandemic is yet to leave us. That allows a business to increase ecommerce sales.
But, as easy as it sounds, businesses have to be on terms with seven of these points that we will be talking about in this article.
So, let’s take a look:
7 Tips to Boost Your Ecommerce Sales:
1. Add customer reviews
Every vigilant customer today researches the product online before buying it.
And that is where customer reviews come in. Customer reviews act as virtual words for potential buyers.
People have admitted that they are more likely to buy a product with positive reviews on the site over a product nobody is talking about. Also, provide best product/service so they can write positive review about your product.
So, as a business owner, you must create a review and rating section with genuine reviews and ratings on them.
Also, do not delete the negative reviews (if any). They tell your customers that you are authentic & Try to resolve their complains.
2. Secure your website
A plethora of user’s log in to your ecommerce site every day. If you do not secure it, any potential hacker can compromise your customer data.
Website security is the need of the hour, and there is no better cybersecurity protocol than an SSL certificate.
An SSL or Secure Socket Layer certificate is a security technology used to encrypt data transferred between the web server and browser.
SSL also facilitates an HTTPS or Hypertext Transfer Protocol Secure encryption, which helps your website get a secure grey padlock ahead of its URL.
The secure padlock tells users that your website connection is 100% safe and trustworthy.
Choosing the right SSL certificate is as important as investing in one.
For ecommerce websites with multiple first-level subdomains such as blogs, payment gateways, product pages under the primary domain, investing in a wildcard SSL certificate is highly recommended.
When you buy and install a cost-effectiveComodo Positive SSL Wildcard or RapidSSL Wildcard certificate on your ecommerce website, you afford premium encryption to the selected main domain and an unlimited number of first-level subdomains under it.
3. Create an omnichannel approach
Be it your website, social media or Google, everything should speak volumes of your brand.
For every platform that a customer uses, you must be on it.
For example, customers use Google to search for products they are likely to buy. So, you can add a blog post that answers all pre-purchase questions regarding the product.
4. Create simple checkout processes
We all know how hefty checkout processes end up in cart abandonment.
Thus, it is best to keep things simple by being upfront with all costs. Websites often let customers know about the shipping costs once they reach the payments page.
That is a bad way to get your customer to buy from you. That is why you must adhere to a simple and transparent checkout policy.
Moreover, display a progress indicator that can show your customers where they are in the checkout process.
Make your checkout process in a single page with less details so user can easily understand and quick checkout. This process will improve user experience.
If possible, adhere to a 3-click policy that states that a customer should be no more than 3 clicks away from checking out.
5. Describe your products through video demos
Most people would pick videos over text-based product descriptions. Video descriptions can be vital in converting leads into customers because they can show how a product would look when physically held.
The customers can imagine how they would look after using the product.
Moreover, ensure that you explain all the uses of the product and how a customer can be a perfect candidate for your product.
So, add a video description for each product to get sales.
6. Create more purchase options for customers
In most cases, ecommerce websites would like a customer to visit their site, search the product, buy it and leave.
But that is where they leave a plethora of money on the table. So if you want to boost ecommerce sales, you have to create the demand for more.
For example, if a customer buys a mobile device, they might also need earphones, probably a protective shield and cover.
But with no thought behind the customer requirement, a customer would only buy a mobile device and leave. So you might earn from the mobile but will lose the opportunity to sell a pair of earphones, a cover and a screen protector.
7. Create multiple stores
If you have already bought a multi-domain SSL certificate, why stick to a single store then?
You can create several stores selling specific products. This way, you will rank on the top of SERP through various domains.
Regardless of which domain a customer buys from, the profit goes in your pocket.
Though it might cost you some money, it will be beneficial for improving your sales.
Moreover, specific stores act as experts in their respective fields, so gaining customers’ trust is easier.
Final Thoughts:
The ecommerce industry is one of the most lucrative industries in the modern age. With more people ditching offline gatherings, online stores serve their needs best.
This also gives a great opportunity to ecommerce businesses to prove their metal to the users.
With people concerned about cybersecurity more than ever, security has become one of the most paramount concerns for businesses.
Search engines like Google have started emphasizing security. They would penalize any website with no security protocols like SSL certificates.
So, attend to your website’s security needs if you want to rank on the top of SERP.
Consider these seven tips given above to improve your ecommerce website’s sales.
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Jessica Martin is a professional content writer with work experience of over 10 years. Presently she is working as a freelancer. she likes sharing her knowledge in a wide range of domains ranging from marketing to technology and entrepreneurship.
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