While the Ecommerce is accounted for a whopping $6.5 trillion in sales by 2023, becoming successful in this domain has become quite a challenge. And that has a good reason because the competition in this niche has become quite dense in the recent years, and especially with Coronavirus outbreak pushing people to penetrate in the Ecommerce.
Keeping the current situation in mind, it is safe to say that in order to survive and outstand the competition in this tough domain, you need to be highly versatile with your website.
Website in Ecommerce plays integral part, therefore staying on top of your Ecommerce website development is a must; everything else comes after that.
In this read, we’re going to discuss some of the essentials that you must practice in order to boost your Ecommerce sales.
Let’s begin with of the reasons why Ecommerce sites experience low conversion rates.
Reasons Why Ecommerce Sites See Low Conversion Rates
Now there are multiple reasons why audience on Ecommerce sites do not convert. We’ve mentioned some of the most common ones below.
- The first Impression of your Ecommerce site is not up to the mark (generally because your design is not good or the loading speeds are slow).
- You don’t have a fair idea about your audience.
- Your site is not optimized for search engines (concerned with SEO).
- Your website has a mobile experience. (Lack of responsive design).
- Your pricing strategy isn’t that great.
- Checkout process are lengthy and cluttered.
- You’re not on top of the reselling strategies.
Whatever the case is, the entire idea around this is to boost your Ecommerce sales, so without further due, let’s move down to main point – Ways to boost your Ecommerce Sales.
Ways To Boost Your Ecommerce Conversion Rates
1. Have a Deep Knowledge of Your Audience
There are two main aspects to a successful Ecommerce store; the right product and the right audience. If you have the right combination, then half of your work is already done.
The product is the easier part, you can sell whatever you like to. The technical part is the audience that you’re going to sell your products.
The easiest way to target the right audience is to work on some major aspects, you can start from the broader categories such as the age and target platforms accordingly. Here’s an example
Suppose you’re selling gaming accessories. You must know that your target audience is mainly youth. You can’t sell those video games to the customers looking for used cars.
Moreover, such audience mostly resides on channels like Instagram, therefore you need to market such channels.
A great practice to find your target audience is by looking at your competitors. Target the same audience on the same channels and you’re good to go.
2. Work on Website Design Like Crazy
The entire idea of Ecommerce revolves around your website; therefore, you must know it should the best thing in your arsenal, even above the products themselves.
As for the design, it is the first thing that your audience interacts with on your website. Therefore, do not hesitate when investing in your Ecommerce website design.
Just for a reference, more than 60% of the people who shop online do it from their mobiles – so you need to use a completely responsive design. By responsive design we mean that your website should look stellar on both desktop and mobile devices.
3. Videos Are Hot For Attraction
Gone are days when written content alone was enough for engagement. People today have shorter attention spans, and you need to get your message across ASAP; and the best way to do it is none other than videos.
Explainer videos are a kind of marketing videos that can explain complex ideas and working of product in concise and highly engaging manner.
What makes them so effective? It’s simple, Explainer videos are made with such an approach that they evoke your audience’s emotions by relating with them.
In this way, your chances to convert the audience into customers get much higher than the long and boring texts blocks of written content.
4. Make Good Use of Social Media
Social media is a great place to market and sell your products other than the website. Let’s take Instagram and Tik Tok for an example. Almost every 1 among 4 persons reside on these platforms, making them some of the densely populated social platforms today.
When you penetrate your products on these platforms effectively, you technically boost your reach on an immense level.
A great of achieving organic reach and followers on social platforms is by making smart use of hashtags.
If your page is trending on social media, you’ll get bonus traffic redirected to your website as well.
5. The Navigation of Your Website Shouldn’t Be Cluttered
While many Ecommerce site owners tend to forget this one, navigation is an integral aspect of your website that you must work hard on.
If the navigation of your website is complex, then they’re most likely to bounce off it and start looking for better alternatives. Note that once a prospect leaves your website with a bad impression, they’re very less likely to ever return.
A great practice to create highly navigable website is by creating different menus for different product categories. The idea here is to declutter every aspect of the menu so that your consumers can easily expect where to find their desired products.
Also, you can use the filters option for customers to sort the products easily based on their color, size, prices and styling.
6. Stay On Top Of SEO Best Practices
To sell effectively on Ecommerce stores, you need to be highly visible to the audience. Like I’ve said earlier, surviving in the ecommerce domain is tough due to the dense competition; if you’re not on the first page of search engines, consider it as not existing on one.
Therefore, you need to get yourself on the top list of SERPs, and for that you need to optimize your site like crazy.
There’s no better way to achieve organic traffic from search engines than the SEO itself. It improves your page loading speeds (enhances the customer experience as well), and help you boost your presence on the search results.
Wrap Up!
It’s understandable that standing out in the Ecommerce niche is quite tough due to the giants in the market, however, growth is always available if you’re willing to push your boundaries.
A great way of leaving your competition in the dust is by analyzing their strategies, using them by adding more value to them.
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Frank Borg a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at WPPals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations.
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