Starting a successful eCommerce business requires more than building an online store. You cannot reach your potential customers until you have started eCommerce SEO. But, choosing the right SEO techniques is important to increase your website’s visibility. Competition in the eCommerce industry is getting stiffer. Thus, you can rely on a recognised SEO and PPC agency to avoid any mistakes. Some eCommerce marketing professionals combine both SEO and PPC for an effective outcome.
Find the list of the best eCommerce SEO techniques here.
Look for the most relevant keywords for your e-commerce site.
Your eCommerce website content (including the product description) must be friendly to search engines and shoppers. That is why keyword research is important to identify the search terms. Make sure that these terms are related to your e-commerce products. You need to pick your SEO-friendly keywords based on the ranking difficulty, search volume, and organic CTR.
Add these keywords to your meta title, landing page, header, meta description, and web copy. Keyword optimization enables Google to understand the type of products you sell.
While writing product descriptions with keywords, you must also focus on shoppers’ needs. For instance, you have to mention your product’s colour, measurements, and prices.
Here are some more tips for researching eCommerce keywords:
• Analyse your competitors’ keywords
• Learn about the buyer’s intent before choosing keywords for your eCommerce website.
• Track the top-ranking eCommerce pages for the chosen keywords and analyse the on-page factors.
• Identify the content gaps on your website.
Create your eCommerce product pages with structured data-
Structured data mark-up is valuable to your eCommerce business in different ways.
• It lets search engines understand your web page’s content and its purpose.
• The organic search listing will have a better appearance. The results from the structured data include product images, ratings, stars, prices, and availability.
Structured data refers to the machine-readable, standardised format used to provide information related to a page. Google will accurately understand your content, categorise it, and index it properly.
Thus, include structured data in your eCommerce product pages, and you will find your products shown in the Google SERP results. Your SEO team will also test your scheme mark-up to find warnings and errors.
Focus on shoppers while designing your eCommerce website-
The overall eCommerce website design, including the product pages, should not distract shoppers. Although your store has the best products, shoppers may feel frustrated due to the improper design. Your eCommerce page design needs to be easily navigable.
Design is one of the important factors for eCommerce SEO. A complicated design can result in a high bounce rate. Thus, it will send a negative signal to the search engine. As visitors leave your site without making a purchase, your website will have a lower organic rank. Make sure that you have created an intuitive design for your eCommerce platform.
Visualize yourself as a customer and find an answer to some questions. –
• What type of interface will be easily navigable?
• How should you arrange your products?
• How would you streamline the checkout process?
It is also essential to pay attention to colours. Every colour inspires some emotions, feelings, and actions. To increase the conversion rate, you have to choose the right colour scheme.
Your eCommerce site should have a professional look. From design to content, every aspect must reflect professionalism. Your colour scheme, font, menu design, and footer design need to be consistent.
Never overlook technical SEO for your eCommerce website-
The most effective technical SEO techniques will generate more traffic and more sales.
Your eCommerce SEO professionals will work on your website structure to make the content accessible to potential customers. There is no need to add subcategories to smaller websites. Each of your products must belong to a particular category.
Complicated and messy URLs can lower the rank of your eCommerce website in organic search results. The easily readable URL structure needs to provide a clear idea of the eCommerce webpage. Most importantly, your URL should be
• In the absence of
You can use hyphens (not underscores) to separate words.
To ensure successful technical SEO echniques, you can submit sitemaps. HTML sitemaps assist shoppers in navigating the eCommerce platform. On the contrary, XML sitemaps ensure that the search robots will index the website URL.
Another important ranking signal is page speed. Faster page loading will raise your website’s rank. That is why you must test your eCommerce website’s page performance with reliable tools.
Do not write duplicate content.
In some cases, eCommerce business owners like to copy the descriptions given by the product manufacturers. However, it is better to write original and unique content when describing products.
Duplicate content across your webpages will result in a penalty. Although it is time-consuming to write a description for every product, you can beat your competitors.
Readers always prefer highly interesting and clear details about the products. A concise description with 3 to 5 sentences and relevant keywords will work for your eCommerce SEO.
Do not copy blog posts and other content from the product manufacturers’ websites. These manufacturers also have their own marketing strategy, and thus, you have to apply distinctive tactics to the content.
Some e-retailers publish content about the latest trends and product developers in the relevant industry. It is the best way of adding content to an e-commerce website. Moreover, search engines will understand that your website is giving value to the readers. Articles, long-form blog posts, whitepapers, and guides will all be useful for your readers.
Here are some more tips for your eCommerce content strategy:
• Distribute your blog’s content across different platforms.
• Make a calendar to maintain consistency for content publication.
• Repurpose your content to reach new audiences.
• Leverage social media professionals for e-commerce content marketing.
• Send promotional content via email.
• Publish product guides for the target users.
The best SEO agency uses several other strategies for eCommerce businesses. You can engage the most reliable SEO team to work on your eCommerce website. However, seeing the results of the SEO campaign may take some time.
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Alan Mathew is a content strategist at Brainvire PPC agency , based in New York. He is a digital nomad, traveling the world while he builds beautiful WordPress websites for small and mid-sized businesses around the world. He enjoys web development, eCommerce programming, and plugin development.