Videos can serve as a very effective way to show potential customers what your products look like in real life, how they work, and the benefits they offer. Videos have increased the conversion rates of landing pages and are a fantastic complement to pretty much any marketing campaign you put out there. Today let’s compile a list of ways to use video maker tools in conjunction with your eCommerce business.

1. Video Ads For Success

Using YouTube to market your eCommerce product shouldn’t be a no-brainer, even though other social media platforms are popular with users today. Even so, which ones are ideal for selling?

Consider running ads for your business on Facebook and maybe Twitter or Instagram if you haven’t yet tried Facebook video ads. Use videos that show viewers what your product can do, offer special promotion codes and discounts in exchange for customer testimonials, and use the links from YouTube to direct people to your homepage or directly towards making a purchase!

Marketing Helpline, which specializes in helping eCommerce businesses online, found out that users whose feeds include video content tend to engage more with the ads and companies featured.

2. Try Explainer Videos

One way to explain your product is to make videos in the form of explainers. Explainer videos are a technique that first began with HubSpot and has proved highly successful for businesses everywhere. This type of video walks viewers through the ins and outs of your product, its features, benefits, and more.

If it’s software, you could describe how the user installs it on their computer or smartphone. For example, explain why they would want to do this by posting images of someone using an outdated software version against a new, improved one currently available.

3. Customer Video Testimonials with A Smile

This strategy above is a great idea to sell the value of your eCommerce services or products. What better way than customer feedback? One of the best ways to get customer feedback is by asking for it! This strategy is pretty simple.

When you have happy customers, approach them personally and ask if they want to leave a video testimonial about their positive experience with your product.

It doesn’t have to be long; inform them that there are a couple of questions you’d like answered, and they can take up no more than 2 minutes of their time. You might not be able to get video testimonials every single time, but you will always be able to find at least one willing person.

4. Create Story Around Your Product

Most products are released with a story behind them. These stories help to justify why that product exists in the first place. The best way to ensure your product truly explains its creation is to either create a series of elaborately crafted stories or tie it back into something the audience observes as highly important in their own lives, like taking care of their children or helping avoid disaster after they’ve been in a car accident.

It’s important to remember that marketing doesn’t have to be expensive or time-consuming. The principle is pretty straightforward: find something important within your target audience group and then tell them how your product enables them to get closer to accomplishing that goal.

5. Share Business Mission Through Video

It’s great to share your business mission and values. Some of the most successful marketing videos are created without selling any products, and you don’t even have to start by discussing your brand or products for marketers.

Video branding is also a smart approach to creating videos that deal with your organization’s mission statement, goal, or value proposition. Branding videos made using the templates available in a video maker online free of cost gives your organization life by giving it a unique position in the market while effectively increasing brand awareness!

6. Show Live Product Action Videos

One of the best ways to show your products in action is through videos. Customers who see how a product performs on what it was made for are more likely to purchase it because they can visualize how it might help them with their specific needs or goals.

Creating product demo videos can be done in-house to record you using the product. Since videos allow people to see your products from their screen, less time is spent trying to describe everything that goes with it and more time focused on things like features and benefits!

7. Social Media Customer Support

Customers, like readers, come in different shapes and sizes. Some customers prefer online support, while others like to connect with customer service experts over the phone. And still, others who are fans of your influencer outreach and appreciate the more personal feel that hands-on conversations can provide may even reach out via social media.

Your social media presence should be a resource for valued customers who want to learn more about your products or services and a repository for corporate information so that anyone looking for you can find you!

8. Social Listening

Social listening is part of your eCommerce social media strategy because it will help you understand which products drive the most revenue and what problems may arise with them.

It can also help you get an idea of your audience’s overall tone or emotions towards your brand and continue reaffirming that the story you are telling yourself through social media is working well for you.

9. Discounts Using Social Media

People have a passion for deals and promos. Invite your followers to engage in advertising deals and promos on forums, blogs, and news sites that discuss online shopping.

For example, eCommerce sites such as Groupon offer social media followers promos, providing users with special coupons that they can apply towards future sales. For example, you could give a 25% discount on an individual product to entice possible new sales and maintain old clientele.

10. Form Long-Term Relationships with Social Media Influencers

If your company has already established a strong fan base online, forming an online relationship with social media influencers who have built up their platforms may help you get in front of even more customers and target audience members through cross-promotion.

By tapping into the networks and reach these influencers have already built, you can indirectly build sales for yourself, moving them upwards thanks to cross-marketing efforts that link back to your website or product pages.


This blog has great ways to use video marketing and social media to increase your eCommerce sales. With video marketing and social media on your side, you can give your business an excellent opportunity to grow and increase your audience. Keep the abovementioned points in mind and learn how to start using video marketing and social media for your business.